Our team recently discussed a subject that is surprisingly popular. We compared notes on how often we come across people who seem to be intimidated by our stainless steel products. At first it seemed a little absurd but the more we talked, it became obvious that this was a reoccurring issue. Our customer service team receives frequent questions from customers concerning basic cooking procedures like:
- How do I make broth?
- What’s the best way to prepare taco meat?
- How should I cook collard greens?
Further discussion with the customer reveals that these are all dishes that they have prepared before but for some reason, they feel their new stainless steel cookware requires them to do things differently.
Fear of Cooking
We immediately knew this was a subject we needed to address. We began to brainstorm about the possible scenarios that would cause otherwise confident cooks to second-guess their cooking techniques. In our research we found that the fear of cooking is a condition called Mageirocophobia. (Who knew it was a “thing?”) It’s described as being afraid of possible outcomes of the cooking process. For example, one might be afraid of causing illness, serving inedible food, presentation concerns, or even recipes. While we believe there’s relevance to this phobia, we don’t believe that’s what’s happening with 360 Cookware customers.
Fear of 360 Cookware
We broke it down to four different types of fear we thought people might be facing when considering 360 Cookware: failure, change, loss and success.
The fear of failure seems to be the most likely culprit considering how unsure folks are when they’re asking questions about cooking their favorite meals. When we take this fear into consideration, we ask, “What’s the worst that could happen?” If your meal is ruined to the point where it’s inedible, you could end up hungry until you develop a plan B and the food would be wasted. If you burn your meal, the cooking surface is so smooth that nothing permanently sticks to it and it cleans up beautifully. There could be some level of inconvenience but it’s not anything that couldn’t be successfully addressed.
The cliché “change is inevitable” is true in many circumstances, which of course is why it’s a cliché. However, the only necessary change with 360 Cookware is a heat adjustment. All that fancy talk about waterless or vapor cooking is great. It’s an amazing feature but if you don’t want to cook that way, you don’t have to. You can cook just as you always have – at lower temperatures.
If you’re feeling apprehensive about any loss that you may incur, understand that 360 Cookware and Bakeware is an investment that will last for generations to come. In addition, each item comes with a lifetime warranty protecting you from any manufacturing defect – forever. You will also no longer experience the need to buy new stainless steel cookware or bakeware every few years.
Lastly, we’d like to address the fear of success. Although it might seem a little strange, some people are afraid of success. Ask yourself what would happen if you succeeded. What would happen if your food began tasting better? What if your health began to improve? What could you do if you were spending less time in the kitchen and less money on fast food? What would happen then?
Face Your Fears
360 Cookware is an investment quality, stainless steel cookware brand manufactured in America using an environmentally sound process. Its features and benefits allow consumers to prepare healthier meals using less additives (water, oil, grease, etc.) and energy, helping families lessen their carbon footprint around the world. 360 Cookware has a loyal following and promises a lifetime of unique cooking experiences for each and every customer.
If you are still on the fence about trying 360 Cookware for yourself, we ask you to consider these words from Ralph Waldo Emerson: “Always do what you are afraid to do.”