July, 2004
Led by our founder Bryan, the Hurley family invested its life’s savings to break ground on a state of the art cookware and bakeware manufacturing facility in Southeast Wisconsin, also known as the heart of American Cookware manufacturing. This bold move was the family’s best effort to protect the industry and the American made jobs it supported. If the family had moved production to China like many other companies at the time, they would have seen a 60% increase in profits. However, their gamble paid off, and their facility is now cost competitive with similar off shore options.