Herb-seasoned bread stuffing in a roasting pan on a lavender tablecloth, person using a serving spoon.

Proudly American-Made, Sustainably Crafted

American craftsmanship, thoughtfully made in Wisconsin for your kitchen and built to last for generations.

Explore Our American Craftsmanship

Our American Manufacturing Heritage

See how one family’s decision to keep cookware manufacturing in America became the 360 Cookware you know today.

Before, 2004

Bryan grew up in the cookware business. His father began selling high-quality, Wisconsin-made cookware more than 40 years ago, introducing families to cookware designed to cook differently and last for generations.

Bryan learned the business from the ground up and developed a deep appreciation for both the product and the American craftsmanship behind it.

But as the industry began shifting cookware production overseas, the future of that Wisconsin manufacturing tradition was at risk.

The Hurley family had a choice: watch that tradition disappear or do something to preserve it.

They chose to invest in American manufacturing.

That decision would eventually lead to the factory we still manufacture in today and to the creation of 360 Cookware.

360 Cookware Team

July, 2004

Led by our founder Bryan, the Hurley family invested their life savings to build a state-of-the-art cookware and bakeware manufacturing facility in Southeast Wisconsin, the heart of American cookware manufacturing.

At a time when many cookware companies were moving production overseas, our family made a different choice. Moving production to China could have increased profits by as much as 60%, but we believed preserving American craftsmanship and the jobs that came with it mattered more.

It was a bold investment in American manufacturing and the beginning of what would become 360 Cookware.

Exterior of 360 Cookware manufacturing facility building under a blue sky, viewed from lawn and road

August, 2005

The very first pan shell rolled off the line at our new Wisconsin facility.

More than $12 million had been invested in the factory and equipment — an investment made to preserve American cookware manufacturing and keep these products made in the USA.

It was more than the first piece of cookware off the line. It was proof that American manufacturing could have a future.

Man wearing gloves and safety glasses working on industrial machinery in a factory setting, dated August 2005.

2008

360cookware.com was born with a new idea: bring high-quality, American-made cookware directly to customers online.

Until then, cookware like ours was primarily sold through live demonstrations. Bryan saw an opportunity to make it easier for more families to discover and purchase this quality of cookware while also giving the product a fresh, modern look.

Ecommerce was still new, and the idea wasn’t readily embraced by the industry. But Bryan believed there was a better way to bring American-made cookware into more kitchens.

That vision became 360 Cookware.

Executive in a suit standing in a cookware manufacturing facility with large stamping machinery in the background

February, 2010

Bryan knew that building great cookware was only part of the challenge. To grow 360 Cookware, he needed help bringing the brand and its story to more people.

He convinced his wife, Beth, to leave her career in biotech and join him in officially launching 360 Cookware as its own company. Beth brought years of experience launching new pharmaceutical products and applied that expertise to building the 360 brand and growing its ecommerce business.

Together, they turned 360 Cookware into a family-run, woman-owned small business with a mission to bring American-made cookware into kitchens across the country.

Two people, a woman and a man, standing side by side in front of a gray wooden wall, both wearing business attire, smiling at the camera.

2024

More than 70,000 kitchens later, 360 Cookware continues to be handcrafted in our Wisconsin factory with the same commitment to American manufacturing that started it all.

What began as one family’s determination to keep cookware manufacturing in America has grown into a community of customers who believe in better cookware, healthier cooking and products made to last.

And while 360 has grown, our commitment hasn’t changed: make exceptional cookware in America and stand behind it for a lifetime.

Group photo of 360 Cookware team in manufacturing facility with machinery in background

2026

More than a century after the original waterless cookware was introduced in 1906, we’re bringing a piece of American cookware history back to the kitchen.

Legacy Cookware is our vintage-inspired collection honoring the original waterless cookware many of our parents and grandparents grew up with — the cookware that helped shape generations of family meals and the cooking tradition that eventually inspired 360.

Made with the same belief that great cookware should be made to last and passed down, Legacy connects more than a century of cookware tradition with the families cooking around the table today.

The original. The tradition. The Legacy continues.

Family of four cooking together in a kitchen
"Cookware is a fundamental tool- one that should never be coated, toxic or disposable. If it doesn’t enhance your culinary experience, it isn’t 360 Cookware."
Head-and-shoulders portrait of a middle-aged man in a black blazer and lavender shirt, seated against pale green siding.

Bryan Hurley

Founder

Bryan Hurley

Craftsmanship Meets Sustainability

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Every piece of 360 Cookware is handcrafted by skilled craftspeople in West Bend, Wisconsin, where generations of cookware-making experience are still at work today.

We combine that American craftsmanship with thoughtful manufacturing practices designed to make cookware differently — from powering our factory with 100% wind energy to creating durable cookware made to last for generations rather than be replaced.

The result is cookware that delivers the performance you expect, made with the care and craftsmanship you can feel good about bringing into your home.

Made with care. Made to last. Made in America.

Experience American-Made Quality - go to Catalog
Close-up of stacked stainless steel pots showcasing riveted ergonomic handles and fitted lids on white background

Vapor® Technology

Our specially designed lids create a seal that allows heat and moisture to circulate around your food, helping preserve its natural flavor and nutrients while cooking with less added water and fat.

Angled close-up of stainless steel rectangular roasting pan showing riveted stay-cool ergonomic handle on brushed finish with white background

Ergonomic Handles

Carefully designed for comfort and balance, our stay-cool handles make cooking and maneuvering a breeze, even with heavier dishes.

Angled close-up of stainless steel skillet showing riveted ergonomic handle and dry-sanded brushed finish on white background

Dry-Sanded Finish

Our unique dry-sanding process creates a smooth stainless steel cooking surface designed for excellent cooking performance and easier cleanup with zero chemical nonstick coatings.

Close-up of a tri-ply cookware pot showing its layered construction

Multi-Ply Construction

Layers of high-quality stainless steel surround an aluminum core for even heat distribution, durability and consistent cooking performance.

Front view of a cookware set showcasing polished metal pots, pans, lids, and a skillet with a kitchen background

Better Cookware for Your Kitchen and Generations to Come

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Built for a Lifetime of Meals

360 Cookware is made to be used every day and built to last for generations, reducing waste and the need to continually replace your cookware.

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Cook Smarter, Eat Healthier

Vapor® Cooking uses the natural moisture in your food to help create flavorful, nutritious meals with less added water and fat.

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Eco-Friendly. American Made.

From our 100% wind-powered Wisconsin factory to cookware designed to last for generations, we’re committed to American manufacturing while reducing our environmental impact at every step

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Our Green Manufacturing Promise

100% Wind Energy

Our factory is powered entirely by wind-generated electricity, significantly reducing our carbon footprint.

No Harmful Chemical Coatings

Our manufacturing process does not rely on chemical nonstick coatings, helping us create cookware you can feel good about making and using.

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Our Green Manufacturing Promise

Zero Landfill Contributions

Our products are built to last, and our manufacturing process creates zero waste, keeping materials out of landfills.

Clean Manufacturing

Our manufacturing processes are designed to minimize environmental impact and operate without requiring EPA environmental permits.

Made Here. Loved in Kitchens Everywhere.

Bring American Craftsmanship to Your Kitchen
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For more than two decades, we’ve been making cookware in Wisconsin for people who care about what they cook with, how it performs and how long it lasts. But what matters most isn’t what happens in our factory. It’s what happens when our cookware reaches your kitchen.

Eco Friendly Kitchen
Front three-quarter view of 1.75 Quart Saucepan with Cover showing the open stainless steel saucepan and long handle on a white background

1.75 Quart Saucepan with Cover

$ 199.95
$ 199.95
View Product , 1.75 Quart Saucepan with Cover
Front three-quarter view of 1.75 Quart Saucepan with Cover showing the open stainless steel saucepan and long handle on a white background

1.75 Quart Saucepan with Cover

$ 199.95
$ 199.95
Five-star rating icon

“I've cooked with this cookware for over 15 years, and it still looks as good as the day I bought it. My husband and I cook all our meals at home, and we are constantly amazed at how easy it is to clean up after even the stickiest of meals.”

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Debbie K.
Verified Buyer
Durable Steel Construction
Top view of 10 Inch Fry Pan showcasing stainless steel construction and stay cool handle with white background

10 Inch Fry Pan

$ 159.95
$ 159.95
View Product , 10 Inch Fry Pan
Top view of 10 Inch Fry Pan showcasing stainless steel construction and stay cool handle with white background

10 Inch Fry Pan

$ 159.95
$ 159.95
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"The quality of these pans is unmatched. They heat evenly, clean up easily, and have made cooking a joy again. Plus, knowing they're made in the USA with sustainable practices makes me feel good about my purchase."

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Michael R.
Verified Buyer
Family Meal Solutionssetting.
Three-quarter view of 6 quart stainless steel stock pot with lid showcasing polished finish, wide handles, and rolled rim on white background

6 Quart Stock Pot with Cover

$ 329.95
$ 329.95
View Product , 6 Quart Stock Pot with Cover
Three-quarter view of 6 quart stainless steel stock pot with lid showcasing polished finish, wide handles, and rolled rim on white background

6 Quart Stock Pot with Cover

$ 329.95
$ 329.95
Five-star rating icon

“As a nutritionist, I'm thrilled to recommend 360 Cookware to my clients. It's the perfect blend of safe, non-toxic materials and superior cooking performance. My family enjoys healthier, more flavorful meals without worrying about harmful chemicals leaching into our food.”

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Sarah M.
Verified Buyer

Sustainability Commitments

Our Commitment to America and the Planet

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Unwavering Quality

Unwavering Quality

We commit to maintaining the highest standards of craftsmanship, ensuring each piece of 360 Cookware is built to last a lifetime.

Environmental Stewardship

Environmental Stewardship

We promise to uphold and expand our eco-friendly practices, minimizing our environmental impact in all aspects of our business.

Continued Innovation

Continued Innovation

We pledge to continually innovate our products and processes, always seeking ways to improve performance and sustainability.

Supporting American Manufacturing

Supporting American Manufacturing

We’re committed to keeping skilled manufacturing jobs in America, supporting our local community and preserving the cookware-making craftsmanship Wisconsin has been known for for generations.

Eco-friendly icon Made in USA
Eco-friendly icon Eco-Friendly
Eco-friendly icon Lifetime Quality
Eco-friendly icon Non-Toxic
Eco-friendly icon Made in USA
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