Generally speaking, the 360 Cookware brand is relatively young — that is, compared to many other stainless steel cookware brands. This industry is a vast market with options that appeal to most every demographic. Brands are competing to develop new technology, different features and/or benefits, and celebrity endorsements are always popular. As one of the new kids on the block, 360 receives many questions about the products and the claims made about the unique cooking technique. Here are the answers to the three most popular questions.
What makes 360 Cookware different?
This question is asked most by media or public relations professionals. Their desire to report “what’s hot” leads them to wonder what makes this brand different from the many other pots and pans on the market. There are many features that make this brand different but there are four benefits that make it truly unique:
- Customer focused – Our goal is to ensure each customer receives quality service and gets the most from their cookware. Each customer becomes a part of our family and receives a lifetime of unique cooking experiences.
- Vapor® Cooking – Our cooking technique uses the natural moisture from meats and vegetables to cook food instead of unhealthy additives or water which strip the food of valuable nutrients.
- American Made and American Owned - 360 Cookware is manufactured by Americraft in West Bend, Wisconsin, USA. The company is family owned with Beth Hurley being the majority owner.
- Sustainability – Our stainless steel cookware is manufactured using a sustainable process leaving NO carbon footprint on the planet. In addition, the fact that the utensils will last for many generations reduces waste and the construction allows you to use less water and energy. Our products promote a sustainable lifestyle from the plant to your table.
Do you have to cook using the Vapor® Cooking Method?
Absolutely not! One of the many benefits is that it allows you to cook as you always have, if you so desire. The Vapor® Cooking Method is a feature that can be used to enhance your current menu.
What makes this cookware “healthy?”
When using the Vapor® Cooking Method, you are able to remove oil, butter, lard, etc. from your cooking process. This small change could remove over 1500 calories from your diet each week. In addition, cooking vegetables without water retains vitamins and nutrients that you are currently pouring down the drain. You can also cook foods at lower temperatures, which further reduces the chances of losing valuable nutrients.
360 Cookware is a different kind of cookware for every kind of cook. The brand was developed in an effort to share this century-old technology with the masses. Our story resonates with consumers from varying walks of life and is a reflection of our leadership. We believe you should do the right thing because it’s the right thing to do.
What are some of your questions about 360 Cookware?